Alex Bélisle-Springer

7 Ways To Help Your Clients Spend More… More Often!

Guest Article by Simon Lotinga, Belief Change Specialist When you decide to focus your attention on your existing clients, most times it’s for two main reasons: get them to visit […]

Coffee For Lunch | Interview With Spa Owner Louise Caithness

The concept behind the monthly “Coffee For Lunch” Phorest interview series is quite simple. Always on the run and tied to a million commitments, we often forget to take a little breather. […]

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are […]

Phorest FM, The Salon Owner’s Podcast: We Want Your Feedback!

Welcome to Phorest FM: The Salon Owners Podcast. Every week, we work tirelessly to create the freshest, most impactful and easy-to-listen content. In a nutshell, the show rounds up our most […]

Get Your Copy: The Salon Owner’s First Steps To Online Reputation eBook

You know from your clients that you have an excellent in-store reputation, but do you know what they’re saying about you online? “The Salon Owner’s First Steps To Online Reputation […]

Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods […]

15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing […]

How To Conduct Amazing One-To-One Staff Feedback Meetings

A couple of months ago, one of our collaborators, Valerie Delforge illustrated how communication levels within your team had direct repercussions on your salon’s success. It’s one thing to make […]

March Salon Marketing Ideas To Please All Clients & Tastes

I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. […]