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Reinforcing Our Foundations in 2024 With the Phorest in Focus Initiative
Earlier this month, we celebrated Phorest’s 20th anniversary at our annual Salon Owners Summit in Dublin. As CEO, this is my favourite way to start the year because it means […]
Read articleFinancial Help, New Income Ideas & Salvaging Your Christmas Rush This November
A Letter to Salon Owners facing a second COVID-19 Lockdown I hope you, your family and your business are doing okay through this very strange time. I wanted to reach […]
Read articleThe Client Is Paramount: Salon Owners Summit Speakers Who Have Emphasised This
At this year’s Salon Owners Summit, I spoke about how technology has advanced business in ways we could only have ever imagined. Who would have thought, ten years ago, that […]
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Good, Better, Best: Introducing The Predictive Rebooking SMS Feature
Sometimes it’s the small things that make the biggest difference. And when it comes to running a salon, I have seen that to be very true. Just take industry rebooking […]
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Introducing Phorest’s Email Marketing Editor Complete Redesign
Dear hair and beauty industry professionals, I’m guessing things are beginning to get busy for you as the build-up to Christmas gets underway! Our goal with Phorest has always been to […]
Read articleThe Hedgehog Concept: What Will Your Salon Be Known For?
The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]
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Why Having A Salon Coach Or A Mentor Is So Important
For many of you, already 25 days have passed since the beginning of #30Days2Grow’s second edition. Five more and you’ll have completed the 30-day salon challenge; you’re almost there! Now, […]
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Distilling Salons’ Business Performance Down To Two Numbers
As of June this year, I have now spent 15 years in the hair and beauty industry. It is hard to believe really – my entire professional life. A significant […]
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How Millennials Are Securing Your Future In The Hair And Beauty Industry
The world is moving towards an experience economy. Businesses in the hair and beauty industry are well placed for this shift. I’ve worked lots of retail-based jobs in my late […]
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