Welcome to The Pulse- Edition 1

So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse! 

Your News Round-Up

1. Here’s How One Skincare Brand Is Using AI to Diagnose Clients’ Skin From Home
   Ragan Skin has introduced an AI tool for skin diagnosis that’s revolutionizing the beauty industry. This technology offers precise skin analysis, helping you provide personalized treatments to your clients. Key takeaway: Embracing AI can enhance your service quality and client satisfaction. It’s an opportunity to stay ahead in the competitive salon/spa market by integrating cutting-edge tech into your practice. Read more about it here. 
2. The Top Concerns of ANZ Small Businesses Revealed
   Recent insights reveal that small businesses in Australia and New Zealand are increasingly worried about rising costs and regulatory changes. For salon and spa owners, staying informed about these concerns is crucial. Key takeaway: Being proactive about cost management and understanding regulatory impacts can help you navigate challenges and keep your business resilient. Take 2 minutes to read up on it here.
3. Do You Need to Achieve a Better Work-Life Balance?
   Finding the right work-life balance is essential for salon and spa owners, who often face long hours. This article offers practical tips for managing your time and reducing burnout. Key takeaway: Prioritising self-care and setting boundaries can improve both your personal well-being and business efficiency, leading to a healthier work environment. Check it out here.  
4. MUA Sarah Laidlaw Shares a 2024 Makeup Trend Update
   MUA Sarah Laidlaw shares the upcoming makeup trends for 2024, from bold colours to new techniques. Staying updated on these trends can help you offer on-trend services and attract clients looking for the latest looks.Key takeaway: Incorporating current trends into your offerings can boost your salon’s appeal and keep your clients excited about their beauty routine. Read more here so you can try these out on yourself and your clients.
5. Australian Shoppers Still Value Sustainability, ACRS Report Finds
   Sustainability is a big driver in consumer decision-making, with 46% of recently surveyed consumers telling ACRS that sustainable packaging plays an important factor in retail purchase decisions. A recent report highlights that Australian shoppers are prioritising sustainability more than ever. For salon and spa owners, integrating eco-friendly practices can meet client expectations and differentiate your business. Key takeaway: Adopting sustainable practices can enhance your brand’s reputation and attract environmentally conscious clients. Read on here to learn why you should consider this for your salon. 
6. New Style For Cancer Initiative Up-Skills Practitioners To Cater Services To Cancer Patients
   A new initiative is upskilling practitioners to better cater to cancer patients. This training can be particularly valuable for salons and spas aiming to provide inclusive and sensitive care. Key takeaway: Offering specialised services for cancer patients not only broadens your client base but also demonstrates a commitment to compassionate care. If you want to learn more about this important work, read about it here.
7. Seven Common Financial Mistakes To Avoid
   This article outlines seven financial pitfalls small businesses should avoid, such as poor cash flow management and lack of financial planning. For salon and spa owners, these insights are crucial for maintaining financial health. Key takeaway: Implementing robust financial practices can prevent costly errors and ensure the long-term success of your business. Read on here. 

Article Spotlight

What Makes a Happy (And Unhappy) Client?

In the age of virality on platforms like TikTok, where videos touting negative reviews are catapulted across FYPs everywhere, it’s never been more important to ensure you provide a seamless, quality client experience. Here’s an article we loved, where business coach and clinic owner Rebecca Miller breaks down all things client experience! 

Phorest News

We’re headed to Beauty Expo this weekend! 

Our team is looking forward to greeting you to talk all things Phorest (including a few sneak peeks of some exciting new features coming soon). Pop by and visit us at stand #L113. Can’t wait to see you there! 

Not fully committed to attending the Beauty Industry’s biggest trade show? Here are 6 reasons you should head along

Thanks for Reading!

We hope you’ve enjoyed the first edition of The Pulse! Stay tuned for next month’s edition, where we’ll dive into even more industry news, regional affairs, Phorest updates, and more 💥 

Together, We Grow