Welcome to your first quarterly new round-up of 2025, powered by Phorest!
And what a busy start to 2025!
I just returned from Phorest’s annual Salon Owners Summit in Dublin (see the roundup at the end of this email). Now that the jet lag has settled, I feel more connected to the industry and more motivated than ever to help salon, clinic, and spa owners have their best year yet!
To keep you on The Pulse regarding business, industry, and software news, I’ve curated some must-read articles, all in one place. In this edition, we cover a wide range of topics, from the rise in mental health-related workers’ compensation to the most booked beauty services of 2024. I hope you enjoy reading!
Your News Round-Up
Why Taking Marketing Action for Your Small Business Is Key This Time of Year
The start of the year is an ideal time for small businesses to revamp their marketing strategies. Consumers seek fresh solutions, and proactive marketing can set your business apart. Refreshing your branding, engaging consistently with your audience, and acting swiftly can capitalise on this renewed energy, positioning your business for success in the year ahead. These insights offer valuable information to inform you about the latest trends and developments in the salon industry.
Key Takeaway: The start of the year is a prime time to refresh your salon’s marketing efforts. Clients are seeking new solutions, making it ideal to update your branding and engage consistently.
The Australian Hairdressing Council Appoints Fiona Beamist As Interim Chief Executive Officer
The Australian Hairdressing Council (AHC) has named Fiona Beamish as its Interim Chief Executive Officer. With extensive experience in the industry, Beamish is expected to lead the AHC through its next phase, focusing on elevating industry standards and supporting salon businesses nationwide.
Key Takeaway: This leadership change signals a continued commitment to the growth and professionalism of Australia’s hairdressing sector.
End-of-Day Recovery: Fast Tension Release For Therapists
Therapists often face physical strain from long hours and repetitive movements. Simple exercises, such as neck stretches, shoulder rolls, and myofascial release techniques, can alleviate tension in key areas like the neck, shoulders, and hands.
Key Takeaway: Encouraging your team to practice these routines can enhance well-being and productivity.
5 Ways to Get the Most Out of Your Next Salon Staff Training Day
Kick off the new year by revitalising your team’s skills with an engaging training day. Involve your staff in planning by using a voting board to select topics they care about. Incorporate fun activities, like matching products to their key ingredients, to boost product knowledge.
Key Takeaway: Recognise standout contributions with awards to keep motivation high. These strategies can enhance team morale and expertise.
Mental Health Workers’ Comp: What Employers Need to Know
There’s been a 30% rise in mental health-related workers’ compensation claims over four years, outpacing physical injury claims. Employers are legally obligated to ensure both the physical and psychological well-being of their staff.
Key Takeaway: Implementing mental health initiatives, providing support resources, and fostering a positive workplace culture are essential steps to mitigate risks and support employees effectively.
Article Spotlight
Keeping the Flow: How to Improve Internal Communication in Your Salon, Clinic, or Spa
Effective communication is the backbone of a thriving salon. Establish clear expectations for tasks and client interactions to ensure everyone is on the same page. Utilise digital tools like internal messaging platforms for real-time updates, and hold regular team meetings to foster collaboration and address concerns promptly.
Key Takeaway: Implementing these simple steps can lead to smoother operations and a more cohesive salon team.
Phorest News
Conference Wrap: Phorest Salon Owners Summit
The recent Phorest Salon Owners Summit in Dublin attracted over 650 attendees, making it the largest gathering to date. The two-day event featured 12-hour sessions with insights on customer experience, team motivation, and resilience.
Keynote speaker Ken Hughes captivated the audience with his expertise in branding and consumer behaviour. Partners like Mya, Dermalogica, and Vish enhanced networking opportunities with their pop-up stands. This summit exemplified Phorest’s commitment to fostering a global salon community.
Thanks for Reading Edition 3 of The Pulse 🌱
I hope you enjoyed reading our first round-up of industry news for the year.
Hopefully, some of these articles create thought-provoking conversations and inspire positive changes in your salon in 2025.
Until next time,
Sandy
Country Manager, Australia
