Aubree Calderwood

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all […]

Derek Anthony & Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E – Salon Owners Summit 2023 Recap

After a morning of talks in the main hall of the Salon Owner’s Summit, attendees split off into smaller groups for their chosen workshops. The convention centre buzzes as energised […]

10 Eco-Friendly Christmas Decoration Ideas for Your Salon this Year

Now that it’s officially December, the Christmas decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on the Christmas playlist […]

Salon Gift Vouchers: a Gift for Them and for You!

The countdown is on. The busiest season of the year for salons and spas is just around the corner. For many people, this means more celebrations to attend and more […]

Make Sharper Decisions With Your Salon’s Data

No one knows more about your business than you do. However, being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do […]

Earn Award-Worthy Reviews with Phorest’s Online Reputation Manager

Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have […]

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the […]

Celebrate Your Success: The 2021 Client Experience Award is Here!

Running a successful salon or spa business involves way more than just providing a service. In our years of getting to know you, Phorest understands that creating an excellent customer […]

The Future of Payments is Cardless

Hardly 30 years ago, plastic bank cards were the height of convenience. Now payment technology is progressing at lightning speed. There are estimates that the UK could be an effectively […]