Welcome to your quarterly news round-up, powered by Phorest!
I’m Sandy, the Country Manager for Phorest Australia, and I’m coming to you with some must-read articles, all in one place, so you can stay on The Pulse when it comes to business, industry, and salon software news!
In this edition, we cover various topics, from industry celebrations to big trend predictions and some articles to get you thinking. I hope you enjoy reading!
Your News Round-Up
1. How SMEs Can Use Founder-Generated Content To Connect With Customers
Learn how small to medium enterprises (or SMEs) can leverage founder-generated content to strengthen customer connections. By sharing personal stories and insights, salon owners can create greater levels of authenticity in their marketing.
Key Takeaway: Consider integrating your unique personal narratives into your marketing strategy to build client trust and rapport.
2. The Power of Scent for Small Businesses
Research shows that a well-chosen scent can boost client satisfaction and even increase spending. For salons and spas, consider incorporating fragrances that enhance relaxation or energise your space to elevate client experiences.
Key Takeaway: Scent is a subtle yet powerful way to deepen brand loyalty, so get out those candles.
3. Making The Cut – TAFE NSW Upskills Hairdressers for Barbershop Boom
TAFE NSW now offers specialised barbering courses for hairdressers, capitalising on the increasing demand for barbershops.
Key Takeaway: Stay competitive by exploring additional barbering services to cater to evolving client preferences.
4. 2025 Beauty and Personal Care Trends Revealed
Mintel’s 3 key insights for the future of beauty are in! By 2025, a strong focus will be placed on sustainability practices, and holistic preventative skincare will be at the forefront of the beauty industry.
Key Takeaway: Salons should think about adopting eco-friendly products and services that align with these future trends to stay ahead.
Read more about the 2025 trends here.
5. 2024 AHIA Business Names the Best of the Best
The 2024 AHIA awards have announced this year’s top salons, celebrating the industry’s top businesses and highlighting what sets the best apart.
Key Takeaway: Recognition of excellence can boost business credibility, so consider entering awards to showcase your salon’s unique strengths.
See the full list of winners here.
6. 5 Things You May Not Know That Are Affecting Your Clients’ Experience
Client satisfaction is about more than just good service. Factors like lighting, waiting times, and even your music choices can dramatically impact how clients feel in your space.
Key Takeaway: Small tweaks to your environment could enhance client retention and improve overall experience.
7. Small Business Staff Are Happier!
A recent survey shows that SMEs in Australia report higher job satisfaction than those in larger corporations.
Key Takeaway: Happy staff leads to happy clients – continue nurturing a positive work environment for better staff motivation and retention, leading to longer-term success.
8. Mastering the Hook: The Value in Training Your Salon Staff to Ask the Right Questions
Engage your clients through conscious conversation! Training staff to ask more insightful, open-ended questions can help build stronger relationships and increase loyalty amongst your clients.
Key Takeaway: Implement and frequently refresh staff training on optimal communication skills to boost client retention.
Read on and share this one with your team.
Article Spotlight
How to Delicately Talk to Clients When You See an Abnormal Lesion
As summer approaches, sun safety is a topic close to all Australians’ hearts and minds.
Awareness, education, and early detection are crucial in the fight against skin cancer.
This article provides essential tips for Hair & Beauty professionals when it comes to discussing abnormal skin lesions with clients sensitively and professionally.
Key Takeaway: Equip your staff with the knowledge to approach these conversations, enhancing client trust and ensuring safety.
Phorest News
Looking for an Inspiring Start to 2025?
Beat the January slump by leaving the salon and heading off to Dublin, Ireland, for Phorest’s annual Salon Owners Summit. Held on Sunday, 26th and Monday, 27th of January 2025, the Summit is a two-day conference full of education, world-class speakers, product updates and workshops.
Hear insights from a diverse range of global experts inside and outside the industry. Get motivated to overcome any obstacles ahead from great minds who speak your language, and join us for an epic after-party with Phorest’s signature Irish flavour and hospitality 🍀🍺💃
Check out this 1-minute video that’s bound to get you hyped to come along!
Interested in coming along? Visit www.salonownersummit.com or email salonsummit@phorest.com for more information.
Thanks for Reading Edition 2 of The Pulse 🌱
I hope you enjoyed our round-up of industry news! Hopefully, whilst reading this, you could also take a moment to grab a coffee, regroup and refocus your energy in preparation for the busy festive season ahead.
On behalf of myself and the team at Phorest, we wish you the best of luck with your big Christmas revenue goals and look forward to hitting your inbox for the next edition of The Pulse in 2025, where we’ll dive into even more industry news, regional affairs, Phorest updates, and more.
Until next time,
Sandy
Phorest Country Manager, Australia
