Phorest at The Heart of The Salon

Phorest Helped Zinc Hair & Beauty Establish & Grow a Succesful Salon

Lisa from Zinc Hair and Beauty implemented Phorest to help her set up and grow what is now a thriving salon based in the heart of Dublin 8.

Phorest were just leaps and bounds ahead of what any other software company was offering, and I just really liked their vibe…were very open to any suggestions that I had for the system and I thought that was really, really good.

Lisa Eccles

Owner, Zinc Hair & Beauty

Using Phorest, Zinc Hair & Beauty Achieved...

Fewer no-shows

Accurate financial and managerial reporting

Happier, more loyal clients

Using Phorest to Establish & Grow a Successful Hair & Beauty Salon

Lisa is one of Phorest’s earliest adaptors, first implementing the system 15 years ago when she established Zinc Hair & Beauty, a salon and educational hub in the heart of Kilmainham, Dublin 8. Despite being a very different software back then, Lisa immediately saw the benefits that Phorest could provide for her new business, and was drawn to the fact that Phorest was founded and based in Ireland; “Something that was very important to me when I was opening my salon was that I wanted to support other Irish businesses… I think what Phorest offered that other salon systems didn’t offer was the reminder text messages, and also the marketing… the fact that you were going to be able to email your clients newsletters and updates was really quite new.”

Even back in 2009, Phorest’s features were “leaps and bounds ahead of what any other software company was offering,” explained Lisa, heading her to take the plunge and implement the system as soon as Zinc Hair & Beauty opened up.

Streamlined Appointment Booking for Happier, More Loyal Clients

Phorest allowed Zinc’s clients to book quickly and easily, something that, to this day, is vital in the salon industry and super important to the salon’s customer experience offering. “The online booking system was something that I thought was going to revolutionise how we would take appointments in the salon… even when we were closed, we were going to be able to take appointments!” explained Lisa.

Combining seamless appointment reminders and easy online booking paid off, resulting in a salon that operates today with virtually zero no-shows, and a digital appointment book of clients who feel cared for both inside and outside of the salon.

Young happy woman student using laptop watching webinar writing at home.

Salon Business Management Made Easier

As a first-time business owner, Lisa needed a salon software system that made management easier. Phorest’s robust reporting suite allowed Lisa to delve deeper into her KPIs, making data-informed decisions that helped drive the business to where it is today.

“The financial reporting is really good. I’m able to get all of my KPIs… It helps me to calculate all the commissions for my team. The business end of [Phorest], aside from the day-to-day running of the salon, is excellent. It’s so convenient to have the [PhorestGo] app on my phone so I can check what’s going on in the salon at any time. Even if I was out and about, and we happened to get an inquiry through social media about the booking, I’d be able to book that for them through the app.” As a business owner like Lisa, being “always on” is an unofficial part of the job. With Phorest, that’s made so much easier.

Serving the Salon For Decades To Come

Phorest has been in partnership with Lisa and the Zinc team for over a decade, and it has been a pleasure to see them grow into the thriving salon and community hub it is today. Lisa laughed when asked what Phorest’s features she couldn’t live without: “To be honest, there are so many things I couldn’t live without! Think I could just pick one?” As Lisa continues to leverage Phorest’s always-innovative software features, her salon remains a testament to the benefits of great client communication, top-class services, and best-in-class business management. Here’s to another 15 years!

Would you like to find out more about Phorest?

Phorest at The Heart of The Salon

Phorest Helped Zinc Hair & Beauty Establish & Grow a Succesful Salon

Using Phorest, Zinc Hair & Beauty Achieved...

Using Phorest to Establish & Grow a Successful Hair & Beauty Salon

Streamlined Appointment Booking for Happier, More Loyal Clients

Salon Business Management Made Easier

Serving the Salon For Decades To Come

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