This Pride Month, Phorest is celebrating our industry’s diverse LGBTQIA+ community while taking time to reflect, support, and educate ourselves on why we celebrate Pride. With this in mind, we’ve […]
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Sales & Marketing
3 min
Who Is Your Ideal Salon Client And Why Does It Matter?
“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause […]
Read articlePreventing Bullying in Your Salon or Spa Business
It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more […]
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Sales & Marketing
3 min
Making Your Mother’s Day Marketing More Inclusive
In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion […]
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Sales & Marketing
5 min
Spring Marketing Ideas for Your Salon, Clinic, or Spa
With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring […]
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Salon Owner’s Summit
6 min
David Meade – Growth Mindset: Changing The Way Teams Think, Act & Behave Every Day
David Meade, renowned organisational facilitator, business coach, researcher, and broadcaster, blew the crowd away at the 2024 Salon Owners Summit. Meade shared insights on growing great teams, with plenty of […]
Read articleSharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data
Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to […]
Read articleTom Kuhn: Earning Potential in the Professional Beauty Industry
During his Main Stage talk at the 2024 Salon Owners Summit, Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry […]
Read articleTom Kuhn: The ‘Gridy’ Art of Getting Things Done
Tom Kuhn, CEO of Qnity – an organisation offering education and tools for economic empowerment in the beauty industry – ran an excellently practical workshop at the 2024 Salon Owners […]
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