Where leaders love to learn

Making Charity & The Act Of Giving Your Salon Business Culture

Social consciousness is changing the way consumers spend their money. In a 2024 survey, nearly 50% of consumers said they were more likely to remain loyal to companies that donated […]

What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I […]

The Importance & Benefits Of Having A Salon/Spa Business Plan

It’s one thing to dream about owning your own business, but converting those dreams into reality takes careful research and planning. Underestimate the costs of running a business, and there […]

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While […]

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionize my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn […]

15 Hair Quotes To Use In Your Salon Marketing And Displays

Writer’s block. It happens to all of us. If I’m honest, it must happen to me at least ten times a week: I could be about to write an introduction […]

Get Long Lost Clients Back With These SMS Message Templates

One of the many plates to spin when running a salon or a spa is getting clients through the door. Of existing and new clients, many salon owners choose to […]

When Is It Time To Hire An Assistant Salon Manager?

This should be an easy question to answer, right? As soon as you can afford it! Wrong. I believe that it’s a little more complicated than that. First, because your assistant […]

What Are Salon Cash Flow Projections & How Can They Help?

Salon cash flow predictions. They’re a bit like having a crystal ball: they help you to look into the future and predict if or when you could run out of […]