Alex Bélisle-Springer

Alex Bélisle-Springer (he/they) is a trans and non-binary award-winning writer, author of various ebooks, producer, and host of the Phorest FM podcast, and speaker known for his contributions to inspiring materials destined for the salon community. They have been featured in SalonEVO, Salon Today, Professional Beauty UK, Thrive Global, Authority Magazine, Future Of Everything and spoken at conferences such as the Salon Owners Summit 2024, Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. Global Education Content Lead at Phorest Salon Software, he is responsible for building out and setting the tone and standard for educational content and programs across the company’s channels, from elearning courses and live coaching-led masterclasses to webinars, podcasts and other related educational material.

Display & Design

3 min

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor […]

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Software Updates

2 min

Salon Marketing Strategies: Phorest Launches Before & After Photos!

When we first started investigating just how crucial salon before & after photos were to salon owners, we heard all kinds of stories. We found out that most kept some […]

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Brand & PR

3 min

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name […]

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Sales & Marketing / Brand & PR

3 min

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or […]

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Alex Bélisle-Springer

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